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Becoming a category of one : how extraordinary companies transcend commodity and defy comparison /

Calloway, Joe

Becoming a category of one : how extraordinary companies transcend commodity and defy comparison / Joe Calloway - 2nd ed. - Hoboken : John Wiley, 2009 - xiv, 251 p. ; 23 cm.

ISBN: 9780470496350 (pbk.) 0470496355 (pbk.)

Subjects--Topical Terms:
Benchmarking (Management)
Corporate image
Brand name products

LC Class. No.: HD62.15 / .C34 2009

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