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Services marketing : managing the service value chain /

Bruhn, Manfred. ,

Services marketing : managing the service value chain / Manfred Bruhn, Dominik Georgi. - xxvi, 478 pages : illustrations ; 25 cm.

ISBN: 0273681575 9780273681571

Subjects--Topical Terms:
Service industries --Marketing --Management.
Customer services --Marketing --Management.
Business logistics --Management.

LC Class. No.: HD9980.5 / .B78 2006

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