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Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader /

Bates, Suzanne. ,

Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader / by Suzanne Bates. - xx, 230 pages : illustrations ; 23 cm.

ISBN: 9780071762861 0071762868

Subjects--Topical Terms:
Chief executive officers.
Branding (Marketing).
Corporate image.
Leadership.

LC Class. No.: HD38.2 / .B38 2012

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