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Marketing technologies : corporate cultures and technological change /

Simakova, Elena. ,

Marketing technologies : corporate cultures and technological change / Elena Simakova. - xvi, 185 pages ; 24 cm. - Routledge studies in innovation, organization, and technology .

ISBN: 9780415624770

Subjects--Topical Terms:
Organizational change.
Electronic commerce.
Technological innovations--Economic aspects.
Management--Technological innovations.

LC Class. No.: HD58.8 / .S55 2013

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