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How to measure and manage your corporate reputation /

Hannington, Terry. ,

How to measure and manage your corporate reputation / Terry Hannington. - vi, 95 pages : illustrations ; 25 cm.

ISBN: 0566085526

Subjects--Topical Terms:
Corporate image.
Brand name products --Management.
Corporations --Public relations.

LC Class. No.: HD59.2 / .H36 2004

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