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Marketing for hospitality and tourism /

Kotler, Philip. ,

Marketing for hospitality and tourism / Philip Kotler, John Bowen and James Makens. - 3rd ed. - xvii, 893 pages : color illustrations ; 26 cm.

ISBN: 0130996114

Subjects--Topical Terms:
Hospitality industry --Marketing.
Tourism --Marketing.

LC Class. No.: TX911.3.M3 / .K67 2003

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