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Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives /

Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives / edited by Bertrand Moingeon and Guillaume Soenen. - xvii, 201 pages : illustrations ; 25 cm.

ISBN: 0415282047 0415282055

Subjects--Topical Terms:
Corporate culture.
Organization.

LC Class. No.: HD58.7 / .C68 2002

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