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Innovation : the five disciplines for creating what customers want /

Carlson, Curtis R. ,

Innovation : the five disciplines for creating what customers want / Curtis R. Carlson and William W. Wilmot. - 356 pages : illustrations ; 24 cm.

ISBN: 9780307336699 0307336697

Subjects--Topical Terms:
Technological innovations --Management --Case studies.
Organizational effectiveness --Case studies.
Creative ability in business --Case studies.
Industrial management --Case studies.

LC Class. No.: HD45 / .C37 2006

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