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Marketing /

Kerin, Roger A.

Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. - Ninth edition - xlvii, 742 pages : color illustration, map, charts ; 29 cm. - Mcgraw-Hill/Irwin series in marketing . - Mcgraw-Hill/Irwin series in marketing .

Previous ed. entered under title

Includes bibliographical references and index.

ISBN: 9780073404721 0073404721 9780077265892 (loose-leaf ed.) 0077265890 (loose-leaf ed.)

LCCN: 2008002053

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K39 2009

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