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Strategic marketing /

Cravens, David W. ,

Strategic marketing / David W. Cravens, Nigel F. Piercy. - 8th ed. - xvii, 726 pages : illustrations ; 26 cm.

ISBN: 0072966343

Subjects--Topical Terms:
Marketing --Decision making.
Marketing --Management.
Marketing --Management --Case studies.

LC Class. No.: HF5415.135 / .C72 2006

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