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The new global brands : managing non-government organizations in the 21st century /

Quelch, John A. ,

The new global brands : managing non-government organizations in the 21st century / John A. Quelch, Nathalie Laidler-Kylander. - vi, 324 pages : illustrations, map ; 24 cm.

ISBN: 032432023X

Subjects--Topical Terms:
Non-governmental organizations --Management.
Non-governmental organizations --Case studies.
Business names.

LC Class. No.: JZ4841 / .Q44 2006

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