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Consuming books : the marketing and consumption of literature /

Consuming books : the marketing and consumption of literature / edited by Stephen Brown. - xv, 218 pages : illustrations ; 24 cm. - Routledge interpretive marketing research .

ISBN: 0415367670 9780415367677

Subjects--Topical Terms:
Books --Marketing.
Booksellers and bookselling.
Book industries and trade.
Literature publishing.

LC Class. No.: Z278 / .C66 2006

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