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Innovation, product development and commercialization : case studies and key practices for market leadership /

Rafinejad, Dariush. ,

Innovation, product development and commercialization : case studies and key practices for market leadership / Dariush Rafinejad. - xxvii, 403 pages : illustrations ; 27 cm.

ISBN: 9781932159707 1932159703

Subjects--Topical Terms:
Product management.
New products --Marketing.

LC Class. No.: HF5415.15 / .R33 2007

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