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Actionable web analytics : using data to make smart business decisions /

Burby, Jason. ,

Actionable web analytics : using data to make smart business decisions / Jason Burby, Shane Atchison. - xxix, 256 pages : illustrations ; 24 cm.

ISBN: 9780470124741 0470124741

Subjects--Topical Terms:
Web usage mining.
Data mining.
Internet users --Statistics --Data processing.

LC Class. No.: TK5105.875.I57 / .B88 2007

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