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Mastering the hype cycle : how to choose the right innovation at the right time /

Fenn, Jackie. ,

Mastering the hype cycle : how to choose the right innovation at the right time / Jackie Fenn and Mark Raskino. - xviii, 237 pages : illustrations ; 24 cm. - Gartner, Inc./Harvard Business School Press series .

ISBN: 9781422121108

Subjects--Topical Terms:
Technological innovations --Management.
Organizational change.

LC Class. No.: HD45 / .F46 2008

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