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Strategic management in the media : from theory to practice /

Kung, Lucy. ,

Strategic management in the media : from theory to practice / Lucy Kung. - 248 pages : illustrations ; 25 cm.

ISBN: 9781412903127 1412903122 9781412903134 1412903130

Subjects--Topical Terms:
Mass media --Management.
Strategic planning.

LC Class. No.: P96.M34 / .K86 2008

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