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Marketing communications in tourism and hospitality : concepts, strategies and cases /

McCabe, Scott. ,

Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe. - xx, 300 pages : illustrations ; 25 cm.

ISBN: 9780750682770 0750682779

Subjects--Topical Terms:
Hospitality industry --Marketing.
Tourism --Marketing.
Communication in marketing.
Hospitality industry --Marketing --Cases.

LC Class. No.: TX911.3.M3 / .M32 2009

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