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Principles and practice of marketing/

Blythe, Jim. ,

Principles and practice of marketing/ Jim Blythe. - 2nd ed. - xxi, 744 pages : color illustrations ; 28 cm.

ISBN: 9781408011478 1408011476

Subjects--Topical Terms:
Marketing --Management.
Marketing --Case studies.
Industrial marketing --Management.
Marketing.

LC Class. No.: HF5415.B661 / .B59 2009

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