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Strategic marketing management : planning, implementation and control /

Wilson, R. M. S. 1946-

Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan - Third edition - xii, 867 pages : illustrations ; 28cm.

Previous edition: 1997

Includes bibliographical references (pages [813]-851) and index

ISBN: 9780750659383 GBP45.99

Subjects--Topical Terms:
Marketing--Management
Strategic planning

LC Class. No.: kpm HF5415.13 / .W746 2013

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