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Campaign communication and political marketing /

Maarek, Philippe J. ,

Campaign communication and political marketing / Philippe J. Maarek. - xiv, 268 pages : illustrations ; 26 cm.

ISBN: 9781444332346 1444332341

Subjects--Topical Terms:
Political campaigns--United States.
Communication in politics--United States.
Marketing--Political aspects.
United States--Politics and government.

LC Class. No.: JK2281 / .M32 2011

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