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Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition /

Morgan, John. ,

Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition / John Morgan. - xiv, 201 pages : illustrations ; 24 cm.

ISBN: 9781118103524

Subjects--Topical Terms:
Branding (Marketing).
Business and economics --Marketing --General.

LC Class. No.: HF5415.1255 / .M67 2012

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