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Innovative marketing communications : strategies for the events industry /

Masterman, Guy. ,

Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wood. - xxi, 322 pages : illustrations ; 25 cm. - Events management series .

ISBN: 0750663618

Subjects--Topical Terms:
Special events --Management.
Special events --Marketing.

LC Class. No.: GT3405 / .M37 2006

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