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Introduction to marketing : theory and practice /

Palmer, Adrian.

Introduction to marketing : theory and practice / Adrian Palmer. - xxiv, 645 pages. : illustrations. ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 0199266271: RM189.70 9780199266272: RM189.70

LCCN: 2004275058

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .P173 2004

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