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Communication theories : origins, methods, and uses in the mass media /

Severin, Werner J.

Communication theories : origins, methods, and uses in the mass media / Werner J. Severin, James W. Tankard, Jr. - 5th edition - xv, 411 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

ISBN: 0801333350

LCCN: 00021454

Subjects--Topical Terms:
Mass media
Communication

LC Class. No.: P 90 S498C 2001

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