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The international marketing of travel and tourism : a strategic approach /

The international marketing of travel and tourism : a strategic approach / edited by Franc3ois Vellas and Lionel Becherel - Basingstoke : Macmillan, 1999 - xxi, 329 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0333717589 0333717597 (pbk.)

Subjects--Topical Terms:
Tourism--Management
Tourism--Marketing

LC Class. No.: G155 A1 I61V 1999

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