Entrepreneurship : successfully launching new ventures /
Barringer, Bruce R.,
Entrepreneurship : successfully launching new ventures / Bruce Barringer, Oklahoma State University, Duane Ireland, Texas A&M University - Fifth edition - xix, 568 pages : color illustrations ; 28 cm
Includes bibliographical references and indexes.
Preface/introduction -- Decision to become and entrepreneur -- Introduction to entrepreneurship -- Recognizing opportunities and generating ideas -- Feasibility analysis -- Writing a business plan -- Industry and competitor analysis -- Developing an effective business model -- Moving from an idea to an entrepreneurial firm -- Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new-venture team -- Getting financing or funding -- Managing and growing an entrepreneurial firm -- Unique marketing issues -- The importance of intellectual property -- Preparing for and evaluating the challenges of growth -- Strategies for firm growth -- Franchising -- Glossary -- Bibliographic references/index.
9780133797190
2014016425
Entrepreneurship
New business enterprises
HB615 / B276E 2016
Entrepreneurship : successfully launching new ventures / Bruce Barringer, Oklahoma State University, Duane Ireland, Texas A&M University - Fifth edition - xix, 568 pages : color illustrations ; 28 cm
Includes bibliographical references and indexes.
Preface/introduction -- Decision to become and entrepreneur -- Introduction to entrepreneurship -- Recognizing opportunities and generating ideas -- Feasibility analysis -- Writing a business plan -- Industry and competitor analysis -- Developing an effective business model -- Moving from an idea to an entrepreneurial firm -- Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new-venture team -- Getting financing or funding -- Managing and growing an entrepreneurial firm -- Unique marketing issues -- The importance of intellectual property -- Preparing for and evaluating the challenges of growth -- Strategies for firm growth -- Franchising -- Glossary -- Bibliographic references/index.
9780133797190
2014016425
Entrepreneurship
New business enterprises
HB615 / B276E 2016