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Performance marketing with Google Analytics : strategies and techniques for maximizing online ROI /

Tonkin, Sebastian. ,

Performance marketing with Google Analytics : strategies and techniques for maximizing online ROI / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni. - xxiii, 427 pages : illustrations, maps ; 24 cm.

ISBN: 9780470578315 0470578319

Subjects--Topical Terms:
Internet marketing.
Web usage mining.

LC Class. No.: TK5105.885.G66 / .T66 2010

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