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Marketing for hospitality and tourism /

Kotler, Philip

Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens - 6th ed. - xxi, 682 p. : color illustrations ; 29 cm.

Includes bibliographical references and index.

ISBN: 9780132784023 (hbk.) 0132784025 (hbk.)

LCCN: 2012037955

Subjects--Topical Terms:
Hospitality industry--Marketing
Tourism--Marketing

LC Class. No.: TX911.3.M3 K87M 2014

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