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Fascinate : how to make your brand impossible to resist /

Hogshead, Sally,

Fascinate : how to make your brand impossible to resist / Sally Hogshead - Revised and updated edition - xxi, 327 pages : illustrations ; 24 cm.

"Originally published as Fascinate in a different form in 2010 by Harper Business, an imprint of HarperCollins Publishers" -- Title page verso. Includes index.

ISBN: 9780062206480 (hardback : alkaline paper)

LCCN: 2015038179

Subjects--Topical Terms:
Marketing--Psychological aspects
Advertising--Psychological aspects

LC Class. No.: HF5415.34 H716F

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