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Creativity and strategic innovation management /

Goodman, Malcolm. ,

Creativity and strategic innovation management / Malcolm Goodman and Sandra Dingli. - xiv, 283 pages : illustrations ; 24 cm.

ISBN: 9780415663540 9780415663557

Subjects--Topical Terms:
Creative ability in business.
Diffusion of innovations --Management.
Technological innovations --Management.
Organizational change --Management.

LC Class. No.: HD53 / .G66 2013

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