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Value Proposition Design: how to create products and services customers want : get started with ... /

Osterwalder, Alexander,

Value Proposition Design: how to create products and services customers want : get started with ... / written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos. - xxv, 290 pages : colour illustrations ; 19 x 24 cm. - Strategyzer series. . - Strategyzer series. .

Includes index.

ISBN: 9781118968055 RM103.00

Subjects--Topical Terms:
Customer services --Management.
Quality control.
Production management --Quality control.
Business planning.
Strategic planning.
Customer relations.

LC Class. No.: HF5415.5.O87

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