Corporate communication : principles and practice /
Jethwaney, Jaishri N.,
Corporate communication : principles and practice / Jaishri Jethwaney - xxiii, 418 pages (multiple paging) ; 25 cm.
Earlier edition: 2010.
Includes bibliographical references and index.
Understanding corporate communication -- Media: dynamics and strategies -- Corporate reputation management -- Employee communication -- Managing government relations -- Writing for media and media relations -- Corporate communication in brand promotion -- Corporate social responsibility -- Financial communication -- Crises communication -- Corporate communication research -- Laws and ethics in corporate communication.
9789352806874 (paperback)
2018009031
Communication in management
Communication in organizations
Communication in management--India
Communication in organizations--India
HD30.3
Corporate communication : principles and practice / Jaishri Jethwaney - xxiii, 418 pages (multiple paging) ; 25 cm.
Earlier edition: 2010.
Includes bibliographical references and index.
Understanding corporate communication -- Media: dynamics and strategies -- Corporate reputation management -- Employee communication -- Managing government relations -- Writing for media and media relations -- Corporate communication in brand promotion -- Corporate social responsibility -- Financial communication -- Crises communication -- Corporate communication research -- Laws and ethics in corporate communication.
9789352806874 (paperback)
2018009031
Communication in management
Communication in organizations
Communication in management--India
Communication in organizations--India
HD30.3