Influencer : the power to change anything /
Influencer : the power to change anything /
Kerry Patterson ... [et al.]
- New York, NY : McGraw-Hill, 2008
- x, 299 pages ; 24 cm.
includes index
You're an influencer -- Find vital behaviors -- Change the way you change minds -- Make the undesirable desirable : personal motivation -- Surpass your limits : personal ability -- Harness peer pressure : social motivation -- Find strength in numbers : social ability -- Design rewards and demand accountability : structural motivation -- Change the environment : structural ability -- Become an influencer.
"Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet,in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, Influencer brings together the breakthrough strategies of contemporary influence masters. By drawing from the skills of hundreds of successful influencers and combining them with five decades of the best social science research, Influencer shares eight powerful principles for changing behaviors -- principles almost anyone can apply to change almost anything." ... From publisher's description.
007148499X (hbk.) 9780071484992
2007025382
Influence (Psychology)
BF774 / I53 2008
includes index
You're an influencer -- Find vital behaviors -- Change the way you change minds -- Make the undesirable desirable : personal motivation -- Surpass your limits : personal ability -- Harness peer pressure : social motivation -- Find strength in numbers : social ability -- Design rewards and demand accountability : structural motivation -- Change the environment : structural ability -- Become an influencer.
"Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet,in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, Influencer brings together the breakthrough strategies of contemporary influence masters. By drawing from the skills of hundreds of successful influencers and combining them with five decades of the best social science research, Influencer shares eight powerful principles for changing behaviors -- principles almost anyone can apply to change almost anything." ... From publisher's description.
007148499X (hbk.) 9780071484992
2007025382
Influence (Psychology)
BF774 / I53 2008