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Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant /

Kim, W. Chan

Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant / W. Chan Kim, Renee Mauborgne - xv, 240pages : illustration ; 25cm

includes index and bibliography

ISBN: 9781591396192

Subjects--Topical Terms:
Market segmentation
New products

LC Class. No.: HF5415.I53 / K55

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