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Successful marketing strategy for high-tech firms /

Viardot, Eric

Successful marketing strategy for high-tech firms / Eric Viardot - 3rd ed. - Boston : Artech House, 2004 - xvi, 304 p. : ill. ; 26 cm. - Artech House technology management and professional development library . - Artech House professional development and technology management library .

Includes bibliographical references and index.

ISBN: 1580537006 (alk. paper)

Subjects--Topical Terms:
High technology--Marketing
Technological innovations--Marketing

LC Class. No.: HC79.H53 / V619S 2004

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