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Formulation, implementation, and control of competitive strategy /

Pearce, John A.

Formulation, implementation, and control of competitive strategy / Formulation, implementation, & control of competitive strategy / John A. Pearce II, Richard B. Robinson, Jr. - 11th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2009. - xxv, 456 p. : ill ; 25 cm.

Includes indexes

ISBN: 0077261755 9780073368122 (pbk.) 0073368121 (pbk.)

Subjects--Topical Terms:
Strategic planning
Strategic planning--Case studies

LC Class. No.: HD30.28 / P359F 2009

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