M : (Record no. 37231)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00748cam a2200229 4500 |
| 001 - CONTROL NUMBER | |
| control field | u106398 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SIRSI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110131 2011 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0077386434 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077386436 (pbk.) |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .G73 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Grewal, Dhruv |
| 245 10 - TITLE STATEMENT | |
| Title | M : |
| Remainder of title | marketing / |
| Statement of responsibility, etc. | Dhruv Grewal, Michael Levy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Irwin Professional Pub, |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 422 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 27 cm.+ |
| Accompanying material | 18 active review cards |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Levy, Michael |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10458736 |
| b | 29-08-23 |
| c | 27-12-18 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | m |
| Operator's initials, OID (RLIN) | 29-08-23 |
| Cataloger's initials, CIN (RLIN) | m |
| First date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | |
| -- | 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH | PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH | Main Library General | 18/06/2024 | HF5415 .G73 2011 | 1000250789 | 18/06/2024 | 18/06/2024 | Books - Printed |