MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02109cam a2200385 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
u526589 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
IIUM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240619150613.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150616t2016 caua g b 001 0 eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2015410940 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781483344751 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1483344754 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UIAM |
| Language of cataloging |
eng |
| Description conventions |
rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P 90 H251M 2016 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hanson, Ralph E. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Mass communication : |
| Remainder of title |
living in a media world / |
| Statement of responsibility, etc. |
Ralph E. Hanson |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fifth edition. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Los Angeles : |
| Name of producer, publisher, distributor, manufacturer |
SAGE, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2016 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 458 pages : |
| Other physical details |
illustrations (chiefly colour) ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
still image |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Publication date from publisher's website. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous edition: Los Angeles : CQ Press, ©2014. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1: Introduction to the media. Living in a media world ; Mass communication effects: how society and media interact ; The media business: consolidation, globalization, and the long tail. -- Part 2: Print media. Books: The birth of the mass media ; Magazines: the power of words and images ; Newspapers and the news: reflection of a Democratic society. -- Part 3: Electronic media. Audio: music and talk across media ; Movies: mass producing entertainment ; Television: broadcast and beyond ; The internet: interactive and mobile media. -- Part 4: Strategic communication. Advertising: selling a message ; Public relations: interactions, relationships, and the news. -- Part 5: Regulation and control of the media. Media law: free speech and fairness ; Media ethics: truthfulness, fairness, and standards of decency ; Global media: communication around the world. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10572922 |
| b |
25-04-21 |
| c |
23-02-21 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
m |
| Operator's initials, OID (RLIN) |
23-02-21 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
| -- |
cau |
| -- |
0 |