The marketing plan : (Record no. 48696)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01793cam a2200337 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | u528227 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIUM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240619150615.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160038s2011 nyua g b 001 0 eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010039115 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780814416938 |
| Qualifying information | (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0814416934 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UIAM |
| Language of cataloging | eng |
| Description conventions | rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 L973M 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Luther, William M. |
| Relator term | author |
| 245 14 - TITLE STATEMENT | |
| Title | The marketing plan : |
| Remainder of title | how to prepare and implement it / |
| Statement of responsibility, etc. | William M. Luther |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th editions |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | AMACOM, |
| Date of publication, distribution, etc. | c2011 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 292 pages : |
| Other physical details | illustrations ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The planning process -- Marketing management -- Market analysis -- Customer analysis -- Brand development -- Product/service plan -- Calculating your marketing communications budget -- Competitive analysis -- The advertising plan -- The sales promotion plan -- The public relations plan -- Sales plan : pricing -- Sales plan : future sales -- Customer service plan -- Maximizing high-potential accounts -- Internet plan -- Research plan -- Pulling the plan together -- Appendix A: marketing plan format -- Appendix B: advertising agencies -- Appendix C: sample businesses plan. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10573665 |
| b | 19-04-21 |
| c | 23-02-21 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | m |
| Operator's initials, OID (RLIN) | 23-02-21 |
| Cataloger's initials, CIN (RLIN) | m |
| First date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | nyu |
| -- | 4 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH | PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH | Main Library General | 18/06/2024 | HF5415 L973M 2011 | 11100339087 | 18/06/2024 | 18/06/2024 | Books - Printed |