MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02046nam a2200469 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
u299540 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UTM |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SIRSI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240619150814.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
221115t2002 my a b 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789839340655 |
| Qualifying information |
paperback |
| Terms of availability |
RM50.00 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UTM |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
SFPAGOH |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
may |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
P75 2002 a |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Abu Bakar Abdul Hamid, |
| Relator term |
author |
| 9 (RLIN) |
621919 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Prinsip Pemasaran : |
| Remainder of title |
Teori & Praktis / |
| Statement of responsibility, etc. |
Abu Bakar Abdul Hamid, Md. Mohar Muhammad, Fauziah Sh. Ahmad [and 4 others] |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Kuala Lumpur : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2002 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2002 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
v, 148 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical and references. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Buku ini ditulis dengan tujuan untuk menambahkan buku teks dan rujukan berbahasa Malaysia bagi kegunaan para pelajar di peringkat pra-universiti dan universiti di pasaran tempatan khususnya dan Asia Tenggara amnya. Penyediaan penulisan buku ini adalah berdasarkan silabus umum asas dan prinsip pemasaran yang ditawarkan di institusi pengajian tinggi awam dan swasta. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
In Malay. |
| 596 ## - |
|---|
| -- |
PSZ_JB |
| -- |
PSZ_KL |
| -- |
PRZS |
| -- |
PAGOH |
| -- |
AHIBS |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Universiti Teknologi Malaysia. |
| 9 (RLIN) |
495834 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
120566 |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Md. Mohar Muhammad, |
| Relator term |
author |
| 9 (RLIN) |
582746 |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mohd. Shoki Md. Ariff, |
| Relator term |
author |
| 9 (RLIN) |
187604 |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fauziah Sh. Ahmad, |
| Dates associated with a name |
1967-, |
| Relator term |
author |
| 9 (RLIN) |
490251 |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ahmad Sharifuddin Shamsuddin, |
| Relator term |
author |
| 9 (RLIN) |
216045 |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nor Zafir Md. Salleh |
| Relator term |
author |
| 9 (RLIN) |
216053 |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rohaizat Baharun, |
| Relator term |
author |
| 9 (RLIN) |
288704 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Universiti Teknologi Malaysia. |
| 9 (RLIN) |
495834 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10628678 |
| b |
22-11-22 |
| c |
01-11-22 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
m |
| Operator's initials, OID (RLIN) |
15-11-22 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
- |
| -- |
may |
| -- |
my |
| -- |
0 |