MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02790nam a2200433 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
u152508 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UTM |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SIRSI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240619150814.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
221115t2001 xxua 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
00026225 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780324022032 |
| Qualifying information |
hardback |
| Terms of availability |
RM345.52 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
360123 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UTM |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
SFPAGOH |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.13 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
C95 2001 f |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Czinkota, Michael R., |
| Relator term |
author |
| 9 (RLIN) |
461204 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing Management / |
| Statement of responsibility, etc. |
Michael R. Czinkota, Masaaki Kotabe |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd Edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Cincinnati : |
| Name of producer, publisher, distributor, manufacturer |
South-Western College Pub., |
| Date of production, publication, distribution, manufacture, or copyright notice |
2001 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2001 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 598 p. : |
| Other physical details |
color illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. An overview of marketing -- 2. Marketing planning -- 3. Understanding the environment and the competition -- 4. Understanding the buyer -- 5. Marketing research and information -- 6. Estimating the market demand -- 7. Market segmentation, positioning, and branding -- 8. Product and service decisions -- 9. New products -- 10. Pricing decisions -- 11. Distribution and supply chain management -- 12. Designing effective promotion and advertising strategies -- 13. Direct marketing, sales promotion, and public relations -- 14. Selling and sales management -- 15. The future of marketing -- Case 1. Amazon.com -- Case 2. Anheuser-Busch International, Inc. -- Case 3. AT & T -- Case 4. Citibank N.A. in Japan -- Case 5. Kao Corporation -- Case 6. Marketing and the Environment -- Case 7. Pepsi One -- Case 8. Spectrum Color Systems, Inc. -- Case 9. Unisys -- Case 10. Water from Iceland. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
A marketing management course shouldn't be treated like a principles class. And an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e takes a direct, "no bull" approach, bringing concepts to life without dry explanations and unnecessary "extra" information. Theoretical and practical considerations are balanced throughout. Coverage of critical and contemporary marketing topics includes integration of e-commerce and a unique chapter on estimating marketing demand. |
| 596 ## - |
|---|
| -- |
PSZ_JB |
| -- |
PAGOH |
| -- |
SPACE |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 9 (RLIN) |
123902 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| -- |
Case studies |
| 9 (RLIN) |
137284 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotabe, Masaaki, |
| Relator term |
author |
| 9 (RLIN) |
251937 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10628708 |
| b |
22-11-22 |
| c |
01-11-22 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
m |
| Operator's initials, OID (RLIN) |
15-11-22 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
| -- |
xxu |
| -- |
0 |