MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03014nam a2200457 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UTM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240619150815.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
221106t2010 my a 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789673490486 |
| Qualifying information |
paperback |
| Terms of availability |
RM50.00 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UTM |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
SFPAGOH |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
P753 2010 f |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip, |
| Relator term |
author |
| 9 (RLIN) |
301835 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
PRINCIPLES of MARKETING / |
| Statement of responsibility, etc. |
Philip Kotler, Gary Armstrong, Abu Bakar Abdul Hamid [and 2 others] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Customized Edition for Malaysia only |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Kuala Lumpur, MY. : |
| Name of producer, publisher, distributor, manufacturer |
Prentice Hall, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2010 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 464 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes questions and exercises. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes references and index. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1 Marketing: Creating and Capturing Customer Value {u2013} Chapter 2 Company and Marketing Strategy: Partnering to Build Customer Relationships {u2013} Chapter 3 Analyzing the Marketing Environment {u2013} Chapter 4 Managing Marketing Information to Gain Customer Insights {u2013} Chapter 5 Consumer Markets and Consumer Buyer Behavior {u2013} Chapter 6 Business Markets and Business Buyer Behavior {u2013} Chapter 7 Customer-Driven Marketing Strategy: Creating Value for Target Customers {u2013} Chapter 8 Products, Services, and Brands: Building Customer Value {u2013} Chapter 9 New-Product Development and Product Life-Cycle Strategies {u2013} Chapter 10 Pricing: Understanding and Capturing Customer Value {u2013} Chapter 11 Pricing Strategies {u2013} Chapter 12 Marketing Channels: Delivering Customer Value {u2013} Chapter 13 Retailing and Wholesaling {u2013} Chapter 14 Communicating Customer Value: Integrated Marketing Communications Strategy {u2013} Chapter 15 Advertising and Public Relations {u2013} Chapter 16 Personal Selling and Sales Promotion {u2013} Chapter 17 Direct and Online Marketing: Building Direct Customer Relationships. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book. |
| 596 ## - |
|---|
| -- |
PSZ_JB |
| -- |
PSZ_KL |
| -- |
PRZS |
| -- |
PAGOH |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
120566 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 9 (RLIN) |
123902 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary, |
| Relator term |
author |
| 9 (RLIN) |
301840 |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Abu Bakar Abdul Hamid, |
| Relator term |
author |
| 9 (RLIN) |
621919 |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Noor Hazarina Hashim, |
| Relator term |
author |
| 9 (RLIN) |
395935 |
| 700 3# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Huam, Hon Tat, |
| Relator term |
author |
| 9 (RLIN) |
359156 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10628952 |
| b |
22-11-22 |
| c |
01-11-22 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
m |
| Operator's initials, OID (RLIN) |
06-11-22 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
| -- |
my |
| -- |
0 |