This is PR : (Record no. 55205)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 010680000a22003370004500 |
| 001 - CONTROL NUMBER | |
| control field | 449975 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240619150829.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040723t2010 caua g 001 0 eng c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780495568827 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0495568821 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780495569053 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780495568889 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UIAM |
| Language of cataloging | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM263 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Newsom, Doug |
| 9 (RLIN) | 64867 |
| 245 10 - TITLE STATEMENT | |
| Title | This is PR : |
| Remainder of title | the realities of public relations / |
| Statement of responsibility, etc. | Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, MA : |
| Name of publisher, distributor, etc. | Cengage/Wadsworth, |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 414 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| 490 0# - SERIES STATEMENT | |
| Series statement | Cengage Advantage Series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations |
| 9 (RLIN) | 9557 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Turk, Judy VanSlyke |
| 9 (RLIN) | 109107 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kruckeberg, Dean |
| 9 (RLIN) | 224704 |
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Cengage Advantage Series |
| 9 (RLIN) | 464234 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10639007 |
| b | 13-08-23 |
| c | 01-12-22 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | m |
| Operator's initials, OID (RLIN) | 13-08-23 |
| Cataloger's initials, CIN (RLIN) | - |
| First date, FD (RLIN) | - |
| -- | - |
| -- | eng |
| -- | cau |
| -- | 0 |
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