The successful marketing plan : (Record no. 55268)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 016050000a22003130004500 |
| 001 - CONTROL NUMBER | |
| control field | 16676687 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240619150830.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110303t2012 nyua g 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2011008996 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071745574 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071745572 (pbk) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UIAM |
| Language of cataloging | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hiebing, Roman G. |
| 9 (RLIN) | 511261 |
| 245 14 - TITLE STATEMENT | |
| Title | The successful marketing plan : |
| Remainder of title | how to create dynamic, results-oriented marketing / |
| Statement of responsibility, etc. | Roman G. Hiebing, Scott W. Cooper and Steve J. Wehrenberg |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed., fully rev. and expanded. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvi, 566 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Business review insights -- What you'll need to know, 1 -- What you'll need to know, 2 -- Problems and opportunities -- Brand platform : plan objectives -- Scope -- Targets -- Positioning -- Sales objectives -- Marketing objectives -- Communication objectives -- Message strategy -- Umbrella strategies -- Tactical plans -- Product, naming, and packaging -- Pricing -- Distribution -- Personal selling -- Advertising -- Promotion -- Advertising media -- Interactive communications -- Merchandising -- Public relations -- Evaluation -- Budget, payback, and calendar -- Execution -- Plan evaluation. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Planning |
| 9 (RLIN) | 103051 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cooper, Scott W. |
| 9 (RLIN) | 471843 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wehrenberg, Steve |
| 9 (RLIN) | 511262 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10639639 |
| b | 13-08-23 |
| c | 01-12-22 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | m |
| Operator's initials, OID (RLIN) | 13-08-23 |
| Cataloger's initials, CIN (RLIN) | - |
| First date, FD (RLIN) | - |
| -- | - |
| -- | eng |
| -- | nyu |
| -- | 4 |
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