The advertising solution : (Record no. 55952)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 020040000a22003250004500 |
| 001 - CONTROL NUMBER | |
| control field | 19124268 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240619150839.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170822s2016 cau g b 001 0 eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2016019781 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781599185965 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1599185962 (paperback) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | DLC UIAM |
| Description conventions | rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Simpson, Craig, |
| Dates associated with a name | 1974- |
| Relator term | author |
| 9 (RLIN) | 568949 |
| 245 14 - TITLE STATEMENT | |
| Title | The advertising solution : |
| Remainder of title | influence prospects, multiply sales, and promote your brand with lessons from the legends: Robert Collier, Claude Hopkins, John Caples David Ogilvy, Gary Halbert, Eugene Schwartz / |
| Statement of responsibility, etc. | Craig Simpson with Brian Kurtz |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Irvine, California : |
| Name of producer, publisher, distributor, manufacturer | Entrepreneur Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 209 pages ; |
| Dimensions | 23 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy"-- |
| Assigning source | Provided by publisher. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Features lessons and takeaways based on lessons from advertising legends of the Mad Men era"-- |
| Assigning source | Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 54221 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising copy |
| 9 (RLIN) | 63050 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kurtz, Brian, |
| Relator term | author |
| 9 (RLIN) | 568950 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10646498 |
| b | 13-08-23 |
| c | 01-12-22 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | m |
| Operator's initials, OID (RLIN) | 13-08-23 |
| Cataloger's initials, CIN (RLIN) | - |
| First date, FD (RLIN) | - |
| -- | - |
| -- | eng |
| -- | cau |
| -- | 4 |
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