الإتصال والإعلام التسويقي / (Record no. 57392)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 009690000a22002770004500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170104s2011 jo g 000 0 ara d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789957223472 (hardback) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UIAM |
| Language of cataloging | eng |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ara |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | عواد: فاطمة حسين |
| 9 (RLIN) | 547322 |
| 242 13 - TRANSLATION OF TITLE BY CATALOGING AGENCY | |
| Title | al-Ittisal wa-al-i'lam al-taswiqi |
| 245 12 - TITLE STATEMENT | |
| Title | الإتصال والإعلام التسويقي / |
| Statement of responsibility, etc. | تأليف: فاطمة حسين عواد |
| 250 ## - EDITION STATEMENT | |
| Edition statement | الطبعة مزيدة زمنقحة |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | 'Amman : |
| Name of producer, publisher, distributor, manufacturer | Dar Usamah, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 336 pages ; |
| Dimensions | 25 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages 329-336). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| 9 (RLIN) | 54221 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | 'Awwad, Fatimah Husayn |
| 9 (RLIN) | 547324 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10661153 |
| b | 13-08-23 |
| c | 13-08-23 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | m |
| Operator's initials, OID (RLIN) | 13-08-23 |
| Cataloger's initials, CIN (RLIN) | - |
| First date, FD (RLIN) | - |
| -- | - |
| -- | ara |
| -- | jo |
| -- | 2 |
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