Media audiences / edited by Barrie Gunter and David Machin.

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Material type: Text

TextSeries: SAGE benchmarks in communicationPublication details: London : SAGE, 2009.Description: 4 v. : ill. ; 25 cmISBN:

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Contents:

v. 1. History of audience study -- v. 2. Measurement of audiences -- v. 3. Aggregated and disaggregated audiences -- v. 4. Audiences and influences.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books - Printed	PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH Main Library General	P96.A83 M42 2009 (Browse shelf(Opens below))	Available		1000268647

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Previous	P96.A68 .B68 2009 Style manual for communication studies /	P96.A83 .R82 2007 Investigating audiences /	P96.A83 .W54 2009 Understanding media users : from theory to practice /	P96.A83 M42 2009 Media audiences /	P96.A86 .B34 1999 Reading audiences : a guide to media writing /	P96.A86 .F74 2001 Writing for visual media /	P96.A86 .S54 2011 Power performance : multimedia storytelling for journalism and public relations /	Next

Includes bibliographical references.

v. 1. History of audience study -- v. 2. Measurement of audiences -- v. 3. Aggregated and disaggregated audiences -- v. 4. Audiences and influences.

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