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Product innovation toolbox : a field guide to consumer understanding and research / edited by Jacqueline Beckley, Dulce Paredes, Kannapon Lopetcharat.

Contributor(s): Material type: TextTextPublisher: Hoboken, NJ : Wiley-Blackwell, 2012Description: xxiv, 392 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780813823973
Subject(s): LOC classification:
  • TS170  .P76 2012
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Holdings
Item type Current library Call number Status Date due Barcode
Books - Printed PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH Main Library General TS170 .P76 2012 (Browse shelf(Opens below)) Available 1000298873

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