The focus group guidebook / David L. Morgan.

By:

Morgan, David L [author]

Contributor(s):

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780761907602 (set)
0761908188 (v.1)
076190817X (v.2)
0761908196 (v.3)
0761908218 (v.4)
076190820X (v.5)
0761908161 (v.6)

Subject(s):

Focus groups

LOC classification:

H61.28 .M847 1998

Review: "Providing a general introduction to focus group research, The Focus Group Guidebook includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. Author David L. Morgan also extensively provides the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as managers or clients who will be using focus groups."--BOOK JACKET.

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Holdings
Item type	Current library	Call number	Vol info	Status	Barcode
Books - Printed	PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH	H61.28 .M847 1998 (Browse shelf(Opens below))	Volume 1	Available	SF0003767
Books - Printed	PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH	H61.28 .M847 1998 (Browse shelf(Opens below))	Volume 1	Available	SF0002898
Books - Printed	PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH	H61.28 .M847 1998 (Browse shelf(Opens below))	Volume 1	Available	SF0002897
Books - Printed	PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH	H61.28 .M847 1998 (Browse shelf(Opens below))	Volume 2	Available	SF0002896
Books - Printed	PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH	H61.28 .M847 1998 (Browse shelf(Opens below))	Volume 2	Available	SF0002895
Books - Printed	PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH	H61.28 .M847 1998 (Browse shelf(Opens below))	Volume 2	Available	SF0002894
Books - Printed	PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH	H61.28 .M847 1998 (Browse shelf(Opens below))	Volume 3	Available	SF0002893
Books - Printed	PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH	H61.28 .M847 1998 (Browse shelf(Opens below))	Volume 3	Available	SF0002892
Books - Printed	PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH	H61.28 .M847 1998 (Browse shelf(Opens below))	Volume 3	Available	SF0002891
Books - Printed	PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH	H61.28 .M847 1998 (Browse shelf(Opens below))	Volume 4	Available	SF0002890
Books - Printed	PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH	H61.28 .M847 1998 (Browse shelf(Opens below))	Volume 4	Available	SF0002889
Books - Printed	PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH	H61.28 .M847 1998 (Browse shelf(Opens below))	Volume 4	Available	SF0002888
Books - Printed	PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH	H61.28 .M847 1998 (Browse shelf(Opens below))	Volume 5	Available	SF0002887
Books - Printed	PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH	H61.28 .M847 1998 (Browse shelf(Opens below))	Volume 5	Available	SF0002886
Books - Printed	PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH	H61.28 .M847 1998 (Browse shelf(Opens below))	Volume 5	Available	SF0002885
Books - Printed	PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH	H61.28 .M847 1998 (Browse shelf(Opens below))	Volume 6	Available	SF0002884
Books - Printed	PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH	H61.28 .M847 1998 (Browse shelf(Opens below))	Volume 6	Available	SF0002883
Books - Printed	PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH	H61.28 .M847 1998 (Browse shelf(Opens below))	Volume 6	Available	SF0002882

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"Providing a general introduction to focus group research, The Focus Group Guidebook includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. Author David L. Morgan also extensively provides the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as managers or clients who will be using focus groups."--BOOK JACKET.

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