Marketing management / Philip Kotler, Kevin Lane Keller

By:

Kotler, Philip

Contributor(s):

Keller, Kevin Lane, 1956-

Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2012Edition: 14th [ed.]Description: xxii, 657, [127] p. : col. ill. ; 29 cmISBN:

9780132102926 (hbk.)
0132102927 (hbk.)

Subject(s):

Marketing -- Management

LOC classification:

HF5415.13 K87M

Contents:

Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books - Printed	PERPUSTAKAAN GUNASAMA HAB PENDIDIKAN TINGGI PAGOH Main Library General	HF5415.13 K87M (Browse shelf(Opens below))	Available		00011275709

Includes bibliographical references and index.

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